PQA Logo and Branding Redesign

Objective: Pharmacy Quality Alliance (PQA), a well-established organization in its industry, recognized the need to refresh and elevate its image to remain relevant in a competitive market. The existing logo and branding no longer resonated with the target audience and failed to capture the essence of the company's values and offerings. Solution: With a meticulous approach and a deep understanding of the company's vision, I helped develop a fresh new logo to breathe new life into PQA's identity, and a brand guide to ensure brand consistency across departments. The goal was to create a visually striking and timeless design that would effectively communicate the company's core values, inspire trust, and leave a lasting impression on customers, stakeholders, and employees.