Water Words That Work Rebranding & Marketing Materials

Objective: Water Words That Work, a renowned organization specializing in communication strategies for environmental and conservation causes, sought to rebrand their instructional and marketing materials to reflect their authority in the conservation field and reinforce their mission focused on clean water. The goal was to develop a visual identity that exuded professionalism, expertise, and a strong connection to water, while maintaining a subtle and sophisticated design approach. Design: Inspired by the mission focused on clean water, I developed a design concept that incorporated a subtle wave motif throughout the instructional and marketing materials. The wave motif symbolized the fluidity and life-giving nature of water, while maintaining an understated elegance. This design element was strategically applied across various touchpoints, such as brochures, presentations, and website graphics, to create a cohesive and visually engaging brand experience.

WWTW Table at the Choose Clean Water Conference in Baltimore, MD

Custom Portfolio Layout for Water Words That Work (Lucidpress/Adobe Photoshop)

Custom Plantable Bookmarks (Detachable water droplet is made of seed paper) (Adobe Photoshop/Illustrator)

Business Card for Water Words That Work (Adobe Illustrator/Lucidpress)

Brochure options for Water Words That Work (Lucidpress/Adobe Photoshop)

Slide Deck Templates for Water Words That Work (Google Slides/Adobe Photoshop)

2019 Holiday Card for Water Words That Work (Adobe Photoshop)

2017 Holiday Card for Water Words That Work (Lucidpress/Adobe Photoshop)

Web Banner for Water Words That Work Training Events (Lucidpress/Adobe Photoshop)

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