Soleado Lavender Farm Marketing

Objective: The primary objective was to establish a strong and cohesive visual identity for Soleado Lavender Farm that would resonate with their target audience. The design collateral needed to reflect the farm's tranquil and rustic ambiance while effectively promoting their lavender products and agritourism offerings. Solution: I began by immersing myself in the unique atmosphere of the farm, gaining insight into its values, mission, and overall vision. Working closely with the farm owners, I was able to develop a deep understanding of their preferences and aspirations for their brand. Over the years I have helped developed social media graphics, signage, labels, and print collateral to promote the farm's presence within the local community and boost engagement and interest. Beyond graphic design, I also had the pleasure of volunteering hands-on in various farm activities, including assisting during the harvest season, participating in workshops, and attending special events. Since 2017, I have been blessed with the opportunity to be a part of this special farm, and consider the owners to be some of my good friends. Results: The thoughtfully crafted visuals created over the years have established a lasting impression on visitors, turning them into loyal patrons who eagerly recommended the farm to others. Bringing the owner’s visions to life has helped Soleado Lavender Farm succeeded in establishing itself as a sought-after agritourism destination, attracting visitors from near and far, and achieving a reputation as a picturesque sanctuary where nature and beauty entwine.